
Gucci Lands On The F1 Grid As Alpine's New Title Backer
Gucci replaces BWT as Alpine's F1 title sponsor from 2027 in a reported $150m-plus agreement — the first luxury house to headline a team.

Gucci replaces BWT as Alpine's F1 title sponsor from 2027 in a reported $150m-plus agreement — the first luxury house to headline a team.

Cadillac's debut F1 season is gathering pace after its best weekend in Canada, with Perez leading the way and Austria lined up for a major upgrade.

F1's bid to rebalance its 2026 engines for 2027 needs four manufacturers but has two - Audi's stance is decisive, and Verstappen's future hangs on it.

Sixth on the Canada grid behind his own customer Racing Bull, Max Verstappen has warned that scrapping F1's agreed 2027 60/40 power unit split would make staying in the sport 'mentally not doable'. He'd just told a Dutch newspaper he was staying.

Championship leader Andrea Kimi Antonelli openly admitted in Montreal that even he does not know whether his three-in-a-row form can be sustained through 2026, calling his own streak 'the question mark even for myself'.

Sky F1 lead commentator Martin Brundle has warned that the 2026 generation of cars has yet to race competitively in the rain — and the Montreal forecast could end that quiet streak in unpleasant fashion.

Liam Lawson has put words to a frustration the rest of the grid has mostly kept private. The 2026 F1 cars are not what drivers want — they are too stiff, too sterile, and not playful enough to actually enjoy driving. The driver lobby for a V8 reset is no longer a fringe view.

While the rest of the F1 paddock has been congratulating itself on the 2027 engine tweak, Fernando Alonso has dropped a wrecking ball through the consensus. The two-time world champion says the sport has wasted more than a decade on the hybrid era and that the proposed fix changes nothing structural about how modern F1 actually races.

The Christian Horner BYD link is no longer paddock gossip. A trail of meetings stretching from the Chinese Grand Prix in March through Cannes in mid-May into the Canadian Grand Prix this week has now been corroborated by ESPN, the Financial Times and a string of European outlets. F1's 12th team is being built.

Kimi Antonelli enters the Canadian Grand Prix with the chance to become the first driver in F1 history to take his first four career victories at consecutive race weekends — a feat Damon Hill and Mika Hakkinen each stalled at three.

The latest episode of The Race podcast argues the version of a Max Verstappen exit that should actually worry the FIA and Liberty Media is not a quiet retirement but a public walkout with a verdict on the 2026 era. A Red Bull sabbatical is being openly discussed.

Formula 1 has agreed in principle to push the 2027 power split closer to 60/40 after just four races of the 2026 era, while the first ADUO monitoring period closes at the Canadian Grand Prix.

Ten-time grand prix winner Gerhard Berger says modern F1 drivers are now coached on what they are allowed to say in public — and points to Lando Norris and McLaren as a contemporary example.

F1 has quietly swapped its 100 kg/hour volumetric fuel-flow limit for a 3,000 MJ/hour calorific cap to enable fully sustainable fuels — and the effects ripple through every engine programme.

On the weekend Max Verstappen took the fight to the world's elite endurance specialists at the Nurburgring, F1's own social channels posted carefully curated tribute reels about 'heritage' and 'relentlessness' — and managed not to mention the reigning four-time world champion at all.

F1 Academy has confirmed an official laundry detergent partner with launch copy built around 'every second counts' and 'breaking down barriers together'. The deal is commercially routine. The internet's response to the messaging has been less routine.

Haas F1 boss Ayao Komatsu uses a rare long-form podcast appearance to describe 2026 as 'a completely development race' and to revisit the moment in Bahrain 2020 when he believed Romain Grosjean was dead on the pit wall.

Chinese EV giant BYD is reportedly in talks about either entering F1 as the 12th constructor or buying out struggling Aston Martin, with VP Stella Li framing the project as engineering benchmarking.

Liberty Media's 2027 Formula 1 calendar is shaping up to be the most heavily reworked in years, with Istanbul confirmed back on the schedule, Portimao set to replace Zandvoort, India pushing hard for a return and Australia's traditional opening slot under threat.

Speaking on the official Formula 1 podcast F1 Nation, James Hinchcliffe has set a clear marker for George Russell's title hopes: if rookie teammate Kimi Antonelli beats him in Canada too, Mercedes can no longer treat the situation as a passing phase. Emerson Fittipaldi has weighed in from the other side of the garage.